Design is an applied creative process, blending esthetic value with effective functionality. Whether it be how a user interacts with a product, how an ad communicates its content, or how an environment influences its guests, an effective design process can create the best experience for all audiences. The design process uses stakeholder research, ideation exercises, and solution development to reach a final cohesive concept.

The best results often come from the input of different minds. Many of the projects I have worked on have been developed through group collaboration. Reflecting on ideas with each other and working together for the final solution can be the most exciting part of the design process. I look forward to starting new projects and working with others who share a passion for design!
Please feel free to explore my various work or contact me to inquire about a design project.
simon@simonpauldesign.com
+1 614 406 5049
User research is the first and foremost important element of the design process. Whether it be design in web, application, product, graphic, environment, etc, the observation of what the end stakeholder needs will result in a more effective and successful design concept.
The brainstorming of ideas both broad and specific to answer the needs of the end-user and the goal of the project. Generally the most creative element of the design process, this is where the magic happens as ideas form into realizations and form a final concept.
Final concept comes from the development of ideas and formulating them into one cohesive product. That both meets the needs of the user and the goal of the project. The final concept should be the marriage of all important elements each stakeholder values in the project.

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